How to create a Facebook Business Page: New tips for 2025

An optimized Facebook Business Page makes it easier for people to discover and interact with your brand online. Otherwise, you’re gonna start losing followers as quickly as you get them because they’re not getting any value from your page. If you want a free, custom marketing proposal and quote, fill out our contact form today. And if you skipped steps before, Facebook will prompt you to go back and complete them there in the left upper corner of the page. After that, you can hit Next, and it will encourage you to invite all of your Facebook friends to like your page.

  • And, of course, before everything is permanently deleted, you’ll be asked for your password once more just to make sure you really mean it.
  • You need a Facebook Business Page to run Facebook ads, open a Facebook shop, or create a Facebook Group managed by your brand.
  • Your Page name will ideally be the same as your business name.
  • You’re going to start by logging into your Facebook profile.
  • And if you skipped steps before, Facebook will prompt you to go back and complete them there in the left upper corner of the page.

Make Facebook marketing easier by managing everything you do on social media—for all your platforms—in one https://www.facebook.com/kingjohnnieonlinecasino/ place. Schedule content, discover trends with social listening, get actionable insights and analytics, create ads, measure ROI, and much more with Hootsuite. Next, you’ll upload a cover photo and profile picture for your Facebook business page. It’s important to create a good visual first impression, so choose wisely here.

Why Facebook still matters for growth

Even national or global brands can tap into this trend with content creation that speaks to very specific target audiences. After you upload the photos, you can use the buttons in the top right of the preview to toggle between desktop and mobile view. Use these to make sure you’re happy with how your images look in both displays. You can drag the images in the left column to adjust their positioning.

Step #1: Enter your page name, aka your business name.

Facebook allows users to create pages about almost anything — including businesses, public figures, or organizations. Unfortunately, that also means someone might create a page using your name or brand without your permission. If you’re not an admin of the page, you can’t delete it yourself, but you can report it and request Facebook to review and remove it.

Your personal Facebook account is the key that lets you into your new business page. Don’t worry—the information from your personal account will not be publicly visible on your business page. If you have team members helping you with your page, they’ll also need personal accounts to unlock their specific roles and capabilities.

Make sure the photos you choose align with your brand and are easily identifiable with your business. For you, it will likely be to shop at your store, visit your store, or contact you. Once you’ve got your profile and cover photo added, you can add an action button. Christina Newberry has been writing about digital marketing since the prehistoric days of 2002, when email opt-ins were every marketer’s biggest goal. With a deep understanding of how to connect to online audiences, she shifted her focus to social media and has been contributing to the Hootsuite blog since 2016. It helps track metrics like reach, engagement rate, impressions, shares, and more.

You can delete a page directly from the Facebook app — just make sure you’re logged into the account with admin access. You could ask users to visit your website, follow your Page or contact you. Facebook is still the most popular social media network in the world as of 2025, with an average of more than 3 billion active monthly users.

In that case, you may need to get creative, such as adding your city to make it more specific. Once you create an account, you’ll see a menu on the left-hand side of your newsfeed that looks like the one below. …so that you don’t have to worry about it and you can just focus on your business, we do that for small businesses every single day. Depending on what you select, Facebook may have you add something such as the website URL you want to direct people to after they click on that button. Use the cover photo to include a photo of your dog if you want along with anything specific you want to promote.