According to Google, 76% of people who search for something nearby visit a related business within 24 hours, and 28% of those searches result in a purchase. These numbers highlight the immense power of Google Maps as a driver of local business growth. And if you’re looking for an A-Z course on how to do editorial SEO (for SaaS and media companies), you can check out my Content Marketing Course.
The 2013 Google Hummingbird update featured an algorithm change designed to improve Google’s natural language processing and semantic understanding of web pages. While technical SEO focuses on the technical aspects of your website, content quality remains paramount. Search engines prioritize websites that offer high-quality, informative, and relevant content that satisfies users’ search intent.
Remember that you don’t need to analyze all the metrics all the time, but it is good to have a basic overview of what they mean to avoid data misinterpretation. Unlike Google Search Console and Google Analytics, rank trackers are usually much simpler but very effective tools. Besides the basic (but very useful) data like top queries or top pages, the Performance report is a goldmine of various deeper insights into your site’s search performance. Once you find them, read their guest post guidelines and contact the owner with your guest post pitch.
Start with the three fundamentals of SEO—backlinks, content, and user experience—and get them right. This is another very important criterion that search engines consider for ranking pages. Just stuffing random keywords to your content is not enough to rank well anymore. Your content should actually be useful SEO Anomaly and relevant for people that you’re targeting.
Find the best sources of your traffic
- Besides learning the different concepts and theories, the only way to find out what works is to apply the various SEO techniques on a website and monitor your rankings.
- In summary, SEO is all about optimizing content, building authority, and improving the overall user experience on your site.
- A well-optimized website that meets these criteria is more likely to rank higher, attracting more organic traffic.
- This process ensures that users receive the most pertinent information quickly and efficiently.
- Freshness basically refers to how often your organization posts new content to your site.
The third sentence shows the additional topics other articles don’t address. This made sense because most people aren’t hand coding their websites. They want to know how to accomplish this task using their website building platform. As you can see on the infographic above, you want to focus on keywords that are closest to the center of the dartboard. For example, if all the top ranking pages are outdated, slow loading, incomplete, have terrible designs, or something that could be improved, we noted it in here. Before going to the “Done” pile, articles spent a few weeks in “Completed – Distribution” because articles need to be promoted, shared, and receive backlinks in order to rank.
You enter your domain into it… and the tool will scan your site for technical SEO problems. Which is why I recommend using a more user-friendly SEO tool, like the site audit feature inside of Semrush. Or something user-friendly that specializes in SEO audits, like Raven Tools. And if we scale these up, it should lead to even more passive links in the future.
Organic and Paid Results
Modern search algorithms prioritize user-friendly content, so keywords must be used naturally and strategically to align with the intent without compromising quality. Technical SEO is a vital component because mobile devices generate more than half of all web traffic. A website that loads fast and stays secure protects user information and builds trust with visitors and search engines. SEO and paid search both boost visibility in search results but work differently.
If you want to improve your search engine rankings in 2025, you need to get backlinks. The best way to learn SEO is to start your own website and learn the basics of SEO, such as keyword research, on-page SEO, and off-page SEO. Also, you can read some of the best SEO books to learn and master search engine optimization.
Once you understand your buyer personas, you can brainstorm short and long-tail keywords that relate to their needs, interests, pain points, concerns, and questions. Crawling is the process of Google’s web crawlers (also known as spiders) visiting websites and collecting information about them. This information includes the website’s content, structure, and links to other websites. It’s important to remember that SEO is only focused on organic ranking.
Because of this, many businesses and website owners will try to manipulate the search results so that their site shows up higher on the search results page (SERP) than their competitors. Most website templates and themes allow you to show a navigation menu on your site, so make sure to use it for easier access to your website users. Almost every single page and a blog post can be discovered from that navigation menu.