The best practice is to use SEO-friendly URLs, as they help to understand what the webpage is about. The poor URL structure is a big issue in SEO, which may result in your website getting lower ranks. Run a BHS Links free SEO analysis to uncover site issues, competitor gaps, and ranking opportunities.
This tool scrapes Google’s top 30 results to uncover terms that show up most often in top-ranking content. But it also has a cool “Semantic” section that hands you a list of LSI keywords that you can use in your content. I also recommend linking out to related content, which one SEO experiment found to directly impact Google rankings.
Use a Keyword Research Tool
Understanding their roles and importance is key to maximizing their advantages. However, speed can also affect rankings indirectly by increasing the bounce rate. Page speed is a direct ranking factor, a fact known even more since Google’s Algorithm Speed Update.
Focus On Untapped Keywords That Are Trending Up
Links are a great way to connect your users and search engines to other parts of your site, or relevant pages on other sites. Additionally, links can also add value by connecting users (and Google) to another resource that corroborates what you’re writing about. If you’re feeling adventurous, it’s worth figuring out if you can specify a canonical version for your pages. But if you don’t canonicalize your URLs yourself, Google will try to automatically do it for you. To get quality backlinks, you need to create original, helpful content that others want to reference.
- You might want to spend some time evaluating how to choose those keywords and keyphrases before committing to anything in terms of SEO and SEM.
- It not only ensures that your website is easily crawlable and indexable by search engines but also adheres to usability standards.
- It is usually expressed with the metric called keyword difficulty.
There are many technical SEO factors – site structure, anchor text, URL structure, and so forth. When you are looking to increase the volume of customers coming to your store, incoming calls, and online orders, you need to be visible in Google Search. You may have heard that SEO is essential when you want to increase traffic to your website. Cathal Melinn is a well-known Digital Marketing Director, commercial analyst, and eommerce specialist with over 15 years’ experience. You may need to hire someone or outsource to freelancers or an agency. Backlinks (or inbound links, incoming links) are links from a page on one website to another.