The Topical Keyword Tool helps you verify that the keywords you’re focusing on will give you authority & relevance for your actual category. Use On-Page.ai’s AI to determine the contextual relevance of your links (just like Google) and identify weaknesses in your link profile. As long as you’re regularly running scans, you’ll always have clear instructions with exactly what to do to either gain higher rankings or defend your top position. Whether the changes in Google are small or big, you’ll never be left out of the loop. This is especially gratifying when you get to the top, because you know your competitors have an enormous barrier to climb, if they ever want to compete with you.
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Let’s not forget that rankings and ratings are clearly visible on the SERPs and will definitely leave an impression on the searchers. Whether a Google Business Profile (GBP) is a ranking factor is not even the right question here. The GBP is simply the requirement for getting featured in Google’s map pack. Probably the most logical choice of meta description for such a recognizable product. Apple just highlights what has changed in the latest generation of its product.
Measuring On-Page SEO Success
This tactic is one of the most crucial on-page SEO techniques because it impacts whether people click on your listing. If you run a local business, use your address and location-based words throughout your website. This will help search engines know to show your site to potential clients in your geographical area. Even if your business isn’t location-specific, it’s important to clearly display your contact information on every page of your site.
- From an SEO point of view, this means creating content using natural language and variations, instead of employing the same strict keywords over and over again.
- Google still struggles to properly crawl javascript, which means your site might look good to users but appear empty to Google.
- You can read more about the effect site responsiveness has on search results here.
Google Developers PageSpeed Insight
Just remember, having a descriptive URL is just as important, so don’t cut down on URL length if it means sacrificing the URL’s descriptiveness. You may recognize some auto-generated content by how little it makes sense when read — they are technically words, but strung together by a program rather than a human being. This understanding of on-page elements sets the stage for a detailed review through the checklist, ensuring each aspect is optimized to enhance your B2B site’s SEO and user experience. Though not a direct ranking factor, meta descriptions provide a summary of the page content.
Use tools like Surfer SEO or Frase.io to SEO Anomaly automatically calculate the perfect length for you based on real SERP data. Over time, as you practice writing more, you’ll get a general feel for writing at a good reading level. That means a middle school student should be able to understand the sentence structure and vocabulary of your content. As a general rule of thumb – The average piece of content should be written at an 8th-grade reading level. You need as little duplicate content on your site as possible to avoid keyword cannibalization issues and other SEO issues. The last step is simply to use a tool like RankMath Pro to generate and add the FAQ schema to your site.
The folks at Reboot Online ran an experiment to see if external links helped improve rankings. This chapter will show you how to write SEO-friendly title tags and descriptions. Google might not use your meta description to understand the content on your page, but searchers use it to figure out which result to click on. Our on-page SEO checklist and tracker helps you keep track of all the little things that you need to do to optimize your content.